Funny enough (well, not "funny" per se, but in a dark and dry sense), really, all the monetization of post death service and product is for the living. Unless you seriously believe in ghosts (maybe they are out there, maybe not...if they are, they surely don't seem, usually, to really make heir presences "known") or unless a loved one has expressed some deeply impassioned desire to be celebrated in a certain way, and you want to do one last thing in their memory, what's it to a dead person?